Divi vs Showit for Photographers: The Honest Comparison
Divi vs Showit for Photographers: Which Website Platform Actually Wins?
If you’ve been Googling “Divi vs Showit for photographers,” you’re not alone. It’s one of the most common questions I get from photographers who are ready to invest in a proper website but don’t know which platform to trust it to.
Spoiler alert: I’m a Divi designer, and yes, I’m biased – but I’m also going to give Showit a fair shake before I explain exactly why I recommend Divi to my photographer clients every single time.
Let’s get into it.
What Is Showit?
Showit is a drag-and-drop website builder built specifically with photographers and creatives in mind. It has a canvas-based editor (think: design wherever you want on the page) and it integrates with WordPress for blogging. It’s popular in the wedding industry, and the designs can look gorgeous.
What Is Divi?
Divi is a WordPress theme and page builder by Elegant Themes. It’s one of the most widely used page builders in the world, and it gives you complete creative control over your website – all within the WordPress ecosystem. It’s flexible, powerful, SEO-friendly, and when it’s designed well, it can be absolutely stunning.
I use Divi for every single website I build, including for photographers, wedding businesses, and other creative small businesses.
Divi vs Showit for Photographers: The Head-to-Head
1. Design Flexibility
Showit gives you a canvas editor where you can place elements anywhere you like – which sounds amazing. And for someone with a strong visual eye, it can be really freeing. However, that total freedom can also lead to inconsistent layouts, elements that break on mobile, and designs that look a bit… floaty.
Divi uses a structured row-and-column grid system with extensive styling options. You can still create visually unique, bold, and beautiful layouts – but within a framework that keeps everything consistent across screen sizes. Responsive design is so much easier to control in Divi, which matters a lot when 60%+ of your potential clients are browsing on their phones.
Winner: Divi. Structure doesn’t mean boring – it means your beautiful design actually looks good on every device.
2. Blogging & SEO
This is a big one, and honestly, it’s where Showit falls down most noticeably.
Showit integrates with WordPress for its blog – which means your blog lives on WordPress but your main site is on Showit. They’re two separate systems talking to each other, and that creates technical headaches. Your site speed can suffer, your site structure gets messy, and it’s harder for Google to understand what your website is actually about.
Divi is WordPress. Everything – your pages, your blog, your galleries, your contact forms – all lives in one place. This makes your site architecture cleaner, your load times better, and your SEO strategy so much simpler to implement.
For photographers who want to rank on Google for terms like “wedding photographer in [your city],” blogging is one of the most powerful tools you have. You want that blog and your website to be one seamless, optimised machine – not two separate systems duct-taped together.
Winner: Divi, by a mile.
3. Photography Portfolio Display
Both platforms can showcase photography beautifully – this is one area where Showit genuinely shines. It was built for photographers, and the portfolio layouts can be really impressive.
But Divi isn’t far behind. With Divi’s filterable gallery modules, full-width image layouts, and the ability to add custom CSS if you want to go extra fancy, you can create portfolio pages that are just as stunning. And unlike Showit, everything is within WordPress, so you can combine your galleries with SEO-optimised content without any workarounds.
Winner: Tie – both platforms can create gorgeous portfolios. But Divi wins on flexibility for combining imagery with SEO content.
4. Ease of Use
Let’s be honest here.
Showit has a gentler learning curve for complete beginners because the drag-and-drop canvas is fairly intuitive. If you’ve never touched a website builder before, you might find it easier to get started.
Divi has more to learn, especially if you’re not familiar with WordPress. But here’s the thing: most photographers working with a web designer (hi, that’s me 👋) don’t need to build the site themselves. They just need to be able to update it after handover – add a blog post, swap out an image, change some text. Divi is absolutely manageable for that, especially with the visual builder.
Winner: Showit for DIYers. Divi for anyone working with a designer.
5. Pricing
Showit pricing (as of 2026) starts at around $19/month for the basic plan, going up to $34/month for the plan that includes WordPress blogging. That’s $228–$408 per year, and you don’t own the platform.
Divi is available via an Elegant Themes membership at $89/year – or a one-time lifetime licence for $249. You also pay for WordPress hosting separately (typically £5–£15/month depending on your host), but you own your site completely.
Long-term, Divi is significantly more affordable, and you’re not locked into a subscription that could increase in price or shut down one day.
Winner: Divi. Better value, especially long-term.
6. Ownership & Portability
This is something a lot of photographers don’t think about until it’s too late.
With Showit, your site design lives inside Showit’s platform. If Showit ever changes its pricing, gets acquired, or closes down, you could be in serious trouble. You don’t truly own your design files in a portable way.
With Divi + WordPress, you own everything. Your content, your design, your domain, your hosting. If you ever wanted to move to a different WordPress theme or builder down the line, your content comes with you.
Winner: Divi. Ownership matters.
So Which Should Photographers Choose?
Here’s my honest summary:
Choose Showit if:
- You’re a complete DIY beginner who wants to build and manage your own site
- You’re happy to work around the SEO limitations
- You don’t plan on blogging much
Choose Divi if:
- You want a website that’s built to rank on Google
- You’re working with a web designer (like me!) who knows the platform inside out
- You want full ownership and long-term flexibility
- You want a bold, beautiful, unique site that also works hard for your business
For most photographers – especially wedding photographers who want to attract clients through Google – Divi wins. It gives you everything Showit offers visually, plus a proper blogging foundation, cleaner SEO, and full ownership of your site.
Want a Divi Website That Actually Gets You Enquiries?
I design colourful, bold, personality-packed websites for photographers and creative small businesses – all built on Divi and WordPress, with your ideal client and Google in mind.
Check out my portfolio → See my prices → Get in touch →
Anna Pumer is a web designer and wedding photographer based near Brighton, UK. She specialises in Divi websites for creative small businesses.